DON'T USE TOO MANY FONTS
The more fonts you use,
the more visual noise you will create. You want the message to be a quick and effortless read.
THINK ABOUT THE HIERARCHY OF THE MESSAGE
the first thing you want the viewer to see? In the lockup to the right, the order of hierarchy
- Order now
- Large 3-Topping Pizzas
- Every day Carryout
ORDER NOW BUTTON
Only for digital assets where the
"Order Now" button is clickable.
KEEP THE MESSAGING BRIEF
If a lockup is overloaded
with information, we risk overwhelming the reader and discouraging them from reading the