BRAND COLORS

The color ratios below represent the approximate use of each color in the overall brand.

COLOR RATIO

HERO COLORS

SECONDARY COLORS

FOR DIGITAL USE ONLY

SECONDARY COLOR EXAMPLES

Secondary colors are used sparingly. They are mainly used as digital user interface elements, small details, and background colors.

EXAMPLES OF SECONDARY COLORS IN USE:

Examples taken from emails

BRAND COLOR DO NOT'S

Hero colors must be present at all times when using secondary colors sparingly. Avoid these examples below.

DO NOT USE COLORS IN THESE RATIOS: