LOGO GUIDELINES

The Domino’s logo is prominent in all communications, whether print, in-store, or online. At minimum the tile logo mark must be used in every Domino’s Communication.

The Domino’s logo is central in our design system. We constantly and repetitively use it as a signature design element in all Domino’s communications.

The logo should never be altered or distorted in any way. Use provided tile logos. Do not re-create the tile logo. More rules listed below.

Get approved Domino’s Logo Kit containing all CMKY and RGB logos for print and digital.

DOMINO'S LOGO KIT:

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LOGO USAGE

To Create brand recognition, use the tile logo mark for all cases. The word mark logo should be used in limited capacity.

TILE LOGO MARK

Use the tile logo mark for all print and digital mediums.

WORD MARK LOGO (HORIZONTAL)

Use horizontal word mark only on storefronts only if property owners provide wide-format signage.

WORD MARK LOGO (VERTICAL)

Use vertical word mark only in vertical spaces where no other branding or brand mention is included. In all other cases, the tile logo should be used.

TILE LOGO

The tile logo should always have a safe area around it at least 100% the diameter of the white dot, or “pip,” in the logo. This gives our logos room to breathe and helps them stand out. No elements may be positioned within this protected zone.

To build brand recognition, use the tile log whenever possible.

LOGO SPACING

Maintain spacing around the logo that is the same dimensions as the pips.

The minimum logo size for the printed materials is .5” along the top-left side.

LOGO ANGLE

Maintain spacing around the logo that is the same dimensions as the pips.

The minimum logo size for the printed materials is .5” along the top-left side.

SMALL USE CASE

To ensure legibility at small sizes, a larger more spaced-out legal mark is used. This should be used with most digital assets including: Digital banners, email modules, website tiles, websites and apps.

TILE LOGO MARK

Use the tile logo mark for all print and digital mediums.

LEGAL MARK AT 50% PIP SIZE. INTENDED FOR SMALL USE CASES

WORD MARK LOGO (HORIZONTAL)

Use horizontal word mark only on storefronts and only if property owners provide wide-format signage.

LEGAL MARK AT 100% PIP SIZE. INTENDED FOR SMALL USE CASES

WORD MARK LOGO (VERTICAL)

Use vertical word mark only in vertical spaces where no other branding or brand mention is included. In all other cases, the tile logo should be used.

LEGAL MARK AT 50% PIP SIZE. INTENDED FOR SMALL USE CASES

LARGE USE CASE

Use a smaller more tightly spaced legal mark to ensure it does not appear too large at larger sizes. Should be used with most print and broadcast assets including: OSI's, OOH boards, packaging and TV.

TILE LOGO MARK

Use the tile logo mark for all print and digital mediums.

LEGAL MARK AT 30% PIP SIZE. INTENDED FOR LARGE USE CASES

WORD MARK LOGO (HORIZONTAL)

Use horizontal word mark only on storefronts and only if property owners provide wide-format signage.

LEGAL MARK AT 50% PIP SIZE. INTENDED FOR LARGE USE CASES

WORD MARK LOGO (VERTICAL)

Use vertical word mark only in vertical spaces where no other branding or brand mention is included. In all other cases, the tile logo should be used.

LEGAL MARK AT 30% PIP SIZE. INTENDED FOR LARGE USE CASES

TILE LOGO REGISTRATION MARK (®)

In both large and small versions of the logo, please be aware of the size of the registration marks (®). When scaling, please be sure that you adjust these legal marks to be at an appropriate size.

REGULAR REGISTRATION MARK

Do NOT scale down the tile logo with the regular registration mark. The registration mark becomes illegible at smaller sizes. Use the large registration mark for these instances.

LARGE REGISTRATION MARK

This registration mark is enlarged and is meant to be used whenever the tile is very small, like in mobile headers and web banners.

WORD MARK LOGO

This is the Domino's horizontal word mark. Although the standalone tile logo is preferred, the Domino's word mark can be used on storefronts whenever property owners provide wide-format signage.

HORIZONTAL WORD MARK

HORIZONTAL WORD MARK SPACING

HORIZONTAL WORD MARK ANGLE

This is the Domino's vertical word mark. Although the standalone tile logo is preferred, the Domino's word mark can be used in vertical spaces where no other branding or brand mention is present.

The standalone tile is the preferred Domino's logo for print and digital mediums and platforms.

VERTICAL WORD MARK

VERTICAL WORD MARK SPACING

VERTICAL WORD MARK ANGLE

BRAND NAME GRAPHIC ELEMENTS

The brand name can be used in additional approved typefaces shown below. Use brand name graphic elements to supplement Domino's branding. These elements should not be directly paired with the tile logo.

BRAND NAME IN ONE DOT EXTENDED BOLD

BRAND NAME IN ONE DOT CONDENSED BOLD

In these instances, do not use any other fonts besides the ones listed above.

BRAND NAME GRAPHIC DO'S

Below are combinations of Domino's typefaces that should be allowed. Basic rule of thumb is to avoid using too many typefaces in a combination.

DO EXAMPLES

Examples with the brand name graphic applied with promos. These brand name graphics Can be paired with any branded material, not just promos.

BRAND NAME GRAPHIC DO NOT'S

Below are combinations of Domino's typefaces that should be avoided. Basic rule of thumb is to avoid using too many typefaces in a combination.

DO NOT EXAMPLES

Brand name graphics should be paired and aligned with other graphic elements rather than being randomly placed.

Brand name graphics should not be used if the Domino's tile logo is not visible in the same composition.

LOGO ON COLOR

The examples shown below illustrate acceptable uses of the Domino's tile logo on various brand colors. The registration mark (^*) remains white for saturated tones like blues, reds, and darker grays.

The registration mark inverts to our brand blue when on top of lighter colors such as white and paler shades of gray, red, and blue. Our logo should never appear on non-brand colors.

LOGO ON IMAGE

Use the tile logo over approved photography. Avoid placing the logo directly on top of a pizza. Be mindful to place the logo in out-of-focus or empty areas of the image so the logo stands out.

Example of logo on image.

TILE LOGO DO'S

DO use the logo over white.

DO use over approved colors.

DO use over approved photography.

DO use an all black logo for black and white print.

DO use an all white logo over dark colors and dark images.

DO use an all gray logo in specific cases such as Handmade Pan Pizza Branding.

TILE LOGO DO NOT'S

DO NOT make the tile all red or all blue.

DO NOT show background by removing the white pips or outline.

DO NOT swap the red and blue.

DO NOT switch the pips.

DO NOT rotate the logo.

DO NOT outline the logo.

DO NOT use with unapproved colors backgrounds or graphic elements.

DO NOT remove the registration mark.

delete the white or remove pips.

DO NOT fill in the pips.

DO NOT crop the logo.

DO NOT seperate the red/blue halves.

make the tile grayscale.

DO NOT outline the tile.

COLOR TYPE USE CASES

RGB USE

RGB stands for red/green/blue, the three colors that make up the common color palette in digital formats. RGB files should be used for all digital formats including but not limited to digital banners, emails, social posts, digital signage, digital OOH placements and websites.

Domino’s logo in RGB for digital use

CMKY USE

CMKY stands for cyan/magenta/yellow/black (“K” for black to avoid confusion with blue), the four colors that make up the common color palette in printed formats. CMYK logos typically look lighter when viewed on digital screens as colors darken when they soak into paper. As all common printers use CMYK, these logos should be used for all printed formats including but not limited to newspaper, direct mail, traditional OOH placements and printed signage.